Welcome to PCD. Where technology meets artistry, and partnerships last a lifetime.
Our mission is to redefine what’s possible through intelligent, custom-designed AV integration solutions. We believe that technology should enhance, not complicate, the way people work, connect, and experience space. That’s why every system we design is guided by purpose, rooted in precision, and tailored to the unique needs of each client. Whether we're building a smart boardroom in Santa Rosa, modernizing a hospital's communication infrastructure, or delivering high-performance audio-visual systems for wine country venues, our goal is the same: to create seamless, impactful experiences that empower people through technology.
As a trusted AV integrator in Northern California, we are committed to long-term partnerships built on transparency, innovation, and results. Our team takes a consultative approach from day one, offering end-to-end support that continues well beyond installation. Through our Continuing Support Program, we ensure your system remains optimized, up-to-date, and ready for the future. At PCD Inc., we don’t just install technology, we help you leverage it, strategically and sustainably.
Looking for an AV partner in Santa Rosa or the greater Northern California region? Contact PCD Inc. to discover customized AV solutions that deliver real-world impact.
Our Mission
At PCD Inc., we specialize in audio-visual integration services that transform ordinary rooms into intelligent, immersive environments. As a leading AV integrator in Northern California, we design and deploy custom AV systems that elevate how you connect, communicate, and collaborate, whether in a boardroom, auditorium, government space, or beyond.
We believe AV integration is both a technical craft and a creative process, finding the perfect merge between precision meets purpose. Our audio-visual systems are tailored for corporate boardrooms, performing arts centers, government facilities, K-12 schools and universities, hospitals, hotels, and the renowned vineyards of wine country. From seamless smart conference rooms to high-performance entertainment and control systems, every project is custom-engineered to its space and users.
What sets us apart? A consultative approach that prioritizes your goals from the first conversation through long-term system care. We listen, innovate, and refine, delivering AV systems that are intuitive, scalable, and built to perform. Through our Continuing Support Program, we offer ongoing AV system maintenance, training, and technical support, so your investment continues to perform at its best long after installation.
Who We Are
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Gordon Barnes
Gordon Barnes is an accomplished Engineering Manager at PCD with over 20 years of AV systems integration and project management experience. Since joining PCD in 2018, he’s led major projects across the Bay Area, including the Sonoma Academy Performing Arts Center and San Francisco Opera’s Taube Atrium. Known for precision engineering and a user-focused approach, Gordon also mentors his team and fosters an inclusive, growth-oriented culture. His leadership blends technical excellence with personal empowerment. Outside of work, Gordon is a professional musician and has directed contemporary music at St. Mark’s Lutheran Church since 2006, combining performance, worship, and community service.
Engineering Manager, PCD
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Joe Koppy
Joe Koppy is a seasoned Operations Manager at PCD with over two decades of experience leading teams in business operations, retail, food & beverage, and construction. He is known for his strategic mindset, strong focus on safety, and talent for building high-performing teams. Joe’s leadership has consistently driven improvements in profitability and efficiency across diverse projects. Committed to clear communication and continuous growth, he works every day to deliver purposeful solutions and build lasting client relationships.
Outside of work, Joe enjoys spending time with family, coaching youth sports, fishing, and exploring the outdoors. He’s also a dedicated Bay Area sports fan — Go Giants, Warriors, and 49ers!
Operations manager
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Ernie Moeckel
Director of Finance
Ernie is an accomplished finance professional with over 14 years of experience in financial job costing, strategic planning, and budgeting. As the Director of Finance at PCD Corporation, he oversees all financial operations including project liquidity, budget development, forecasting and financial reporting. Ernie is passionate about driving financial excellence and ensuring the company’s financial health. His commitment to accuracy, transparency and strategic thinking makes him an asset to any organization. Ernie has a Bachelors Degree in Accounting from Sonoma State University.
John Rudolph
PRESIDENT
John started his career in consumer audio with Shoreline Stereo managing the Santa Rosa store in 1976, then Pacific Stereo sales and then management from 1977-1979. John then proceeded into the professional audio world at Sound Genesis in 1979 – 1983 in San Francisco collaborating with a team of professionals building and designing radio stations, recording studios broadcast TV and private production systems as well as commercial audio video systems. In 1983, John went back into the consumer AV industry working for The Good Guys starting in 1987, first as a store manager and then headed up the development of the company’s custom installation business until 1999 when he left to join PCD as General Manager and Vice President, then President. Since then, John has proceeded to build and develop the culture of the company into a well-respected and thriving AV system integrator in the northern California area.
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Hal Truax
VICE PRESIDENT
Hal is a dynamic and results-driven leader in the Pro AV and consumer electronics markets, renowned for his ability to envision and execute transformative strategies. With a career spanning executive roles at industry leaders such as WyreStorm Technologies, Hall Technologies, Crimson AV, and Peerless AV, he has consistently delivered record-breaking growth and innovation. As a dedicated mentor and culture builder, he has a talent for identifying and nurturing top talent across departments, creating high-performing teams.
Hal Truax: AV Living Legends #57
PCD’S MEMBERSHIPS & CERTIFICATIONS
